Super Bowl Patriots Style {Shop the Looks}

The Super Bowl is this Sunday – and this year is going to be much more than eating delicious appetizers all day because the Patriots are in it! So to get ready for game day, I’m sharing two Super Bowl Sunday looks (sorry, Seahawks fans, only Pats options). Shop the looks using the links below!

Super Bowl Style 2

HAT / T-SHIRT / SWEATER (only $12.95!)


Super Bowl Style



New App for Fashion Inspiration, Deals & Rewards – Boutikey!

Working in the Back Bay of Boston for nearly five years has caused me to develop a love for boutique shopping. I’m also a big fan of Instagram and recently started following quite a few fashion bloggers because I enjoy their posts and inspiration. I recently learned about Boutikey, which combines boutique shopping and Instagram-like fashion inspiration all into one, with the extra addition of rewards and deals! Boutikey is a shared community where users can discover the latest fashion trends from their favorite Boston-area boutiques. This app is pretty awesome, with more than 50 boutiques currently participating, including some of my favorites: Bobbles and Lace, in-jean-ius and Covet.


Boutikey is changing the way fashion boutiques drive business by enhancing each store’s ability to interact with their customers. With Boutikey, fashion boutiques can maximize sales and drive customer loyalty by showcasing trending items in their store, posting targeted events and deals, and providing their customers with a digital rewards program. While the app only includes Boston-based boutiques right now, I wouldn’t be surprised if it expands very soon – this is a smart idea! I love that it combines visual fashion inspiration while also providing users with exclusive deals. And I know I always love getting rewards at stores that I shop at frequently!


To sum it up, here are the fun things you can do with the Boutikey app:

  • See What’s Trending: see what items are trending in their live feed. This section will only be made up of content from stores that you choose to follow.
  • Gain Access to Exclusive Offers: Discover real time sales and events in their offers section. Never miss another deal near you!
  • See what stores are Nearby: Find boutiques in your area using our “Nearby” section.
  • Get rewarded: Earn reward points for every dollar you spend in your favorite boutiques. Redeeming your reward is quick and easy!

The image below shows what the home page looks like. You choose to follow boutiques that you like, and then they publish their own unique content, which oftentimes includes items available at their stores.

Boutikey_Live Feed

I love a good deal, so one of my favorite things about this app is the deals. Below is a screen shot of what the offers page looks like. Just today I saw a wide variety of types of deals, including giveaways, discounts, upcoming trunk shows and more!

Boutikey_Offers Section

To learn more about Boutikey, visit The app is available in the iTunes App Store for free (and coming soon to Android as well). And to stay up-to-date with the latest from Boutikey, you can follow them on Facebook, Twitter, Instagram and Pinterest.

**This is a sponsored post written by me on behalf of Boutikey. All opinions are 100% my own.

Hailo Turns 1, Offers Cupcakes & Rides to Bostonians

In case you haven’t heard about Hailo yet, it’s a great taxi service that allows you to order cabs from your smartphone and actually see where they are. Hailo is available in several different cities, Boston being one of them. Here are a few great things about Hailo:

  • It’s easy. I HATE hailing cabs, and with Hailo, I can get a Boston taxi easily with the Hailo app.
  • No need for cash. Another thing I hate about cabs is the need to have cash (which you technically don’t need in Boston, but cab drivers still prefer it). With Hailo, you automatically pay with your debit or credit card that’s on file with your account.
  • It’s safe. Hailo works with Boston’s licensed and trustworthy taxi drivers, and approves each driver individually.


To celebrate Hailo’s 1-year anniversary in Boston, the company is saying “thank you” to Bostonians in a few different ways:

Free Kickass Cupcake

Today, November 13, Hailo will be at the following locations, where you can get FREE Kickass Cupcakes when you show your Hailo app.

  1. Brookline, Coolidge Corner Courtyard Marriott, 11AM-12:30PM
  2. Cambridge, Tech Square, 1PM-3:15PM
  3. Boston, Dewey Square, 3:30PM-5:30PM

Two Free Hailo rides

Take a ride to the Kickass Cupcakes truck, or anywhere you need to go today (11/13) and Thursday (11/14), with two $15 credits! Use codes HAILODAY1 and HAILODAY2 to take advantage. Some of Hailo’s drivers will have a special surprise waiting for you in their cabs too (not sure what it is, but sounds fun!).

HAILO arrives in Brookline!

Today, Hailo has also announced the launch of Hailo in Brookline. Brookline taxi drivers are now available to come to you with just two taps of your smartphone.

London Taxi Cab in Boston

This week, there will be a special Hailo-wrapped London taxi cab rolling through Boston’s streets. Share your pictures on Twitter with #HAILODAY and tag  @HailoBoston.

I might just have to take a Hailo home today or tomorrow – just because. You can download the Hailo app here. Enjoy!

Great Gifts for Boston Fans from Flowers in May

If you’re from Boston, then you felt the reality of the horrific tragedy that was the Boston Marathon bombings. While it was (and still is) terrible, I, like many others, found myself feeling the need to support my city. Brands and organizations of all kinds quickly created and sold products and services to benefit nonprofits like The One Fund, and it was around this time that I discovered Boston-based Etsy designer, Flowers in May.

We Are Boston1

While this print isn’t currently available on her shop, there are several other great Boston sports prints that are shown below, which I wanted to share today in Boston spirit as the Red Sox take on the Cardinals in Game 6 of the World Series (GO SOX!!). How cute would these be in a Boston baby’s nursery, or on your desk at work (which is exactly where I have my “We Are Boston” print)?

Boston Baseball New England Football bruins celtics

















I’m still new to the blogging world, but I love Boston and great Etsy shops, so if that describes you as well, go check out the shop here. Flowers in May also makes really cute wrapping paper, greeting cards and magnets.

Have a favorite Boston or Etsy shop? Share it here!